The Importance An About Page Plays in Your Sales

The Importance An About Page Plays in Your Sales

One of the most frequently visited pages on your website is your about page. It’s usually the page visited right after the home or landing page. It’s where interested people go to find out more about you and see if things ‘click’. Many small...
What is Content Marketing?

What is Content Marketing?

Content Marketing 101 Series, Part 1 There is a lot of confusion out there about the fairly new phrase “content marketing” – and for good reason. Even those of us that work as Content Marketers grapple with delivering this service in a way that...
How to Voice Your Writing in Business

How to Voice Your Writing in Business

What Is a Written Voice? If you couldn’t tell, I am fascinated with the written voice. It’s the cornerstone of the work I do for my clients. If you don’t know how to voice your writing, it’s important you learn. Being able to capture your essence in writing, and then...

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